PRIVACY POLICY & DATA PROTECTION

Effective Date: 27th December 2024

Last Updated: 11th April 2025

1. WHO WE ARE

1.1. Malpas Farm Shop is a UK-based farm shop located at Beechcroft, Malpas, SY14 8JQ, operating under company number 14982281.

1.2. We are committed to protecting your personal information in line with the Data Protection Act 2018, the UK General Data Protection Regulation (UK GDPR), and applicable platform guidelines (Google Play and Apple App Store).

2. INFORMATION WE COLLECT

a. Information You Provide Directly

• Name, email address, phone number, delivery address

• Payment information (processed securely via third-party providers)

• Preferences and feedback submitted through the App

b. Information Collected Automatically (App-specific)

• Device type, operating system, mobile identifiers

• App usage behaviour (pages visited, features used)

• Location data (if you grant permission)

• Push notification preferences

We do not access your device’s contacts, camera, microphone, or files unless specifically required and explicitly consented to by you.

3. HOW WE USE YOUR INFORMATION

We use your data to:

• Process and fulfil orders

• Communicate with you about your account and orders

• Send personalised promotions and updates (with your consent)

• Provide customer support

• Improve the App’s functionality and user experience

• Prevent fraud and ensure security

• Comply with legal obligations

4. LEGAL BASES FOR PROCESSING

We rely on the following lawful bases:

• Contract: To process and deliver orders

• Consent: For sending marketing messages and using non-essential cookies

• Legitimate Interests: For improving our services, customer engagement, and fraud prevention

• Legal Obligation: Where required by law or for tax/regulatory purposes

You can withdraw consent at any time by updating your settings in the App or contacting us directly.

5. SHARING YOUR INFORMATION

We may share your data with:

• Service providers (e.g., delivery partners, payment processors, hosting providers)

• Regulatory bodies or law enforcement when required

• Retail or promotional partners, but only with your explicit consent

• Analytics providers (for anonymised usage statistics)

We do not sell your personal information.

6. DATA SECURITY

We use industry-standard encryption and access controls to safeguard your information. Your data is stored securely in the UK or EEA where possible. Access is restricted to authorised personnel only.

7. YOUR RIGHTS

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your data (unless required to retain for legal purposes)

• Restrict or object to processing

• Request data portability

• Withdraw marketing consent at any time

8. COOKIES AND TRACKING TECHNOLOGIES

The App may use essential and performance-related cookies and similar technologies to:

• Enhance user experience

• Remember your preferences

• Serve relevant promotions (only with your consent)

We may use third-party services (like Google Analytics for Firebase) to collect anonymised data. You can manage tracking preferences via your device settings or in-app preferences.

9. CHILDREN’S PRIVACY

Our App is not directed to children under the age of 13, and we do not knowingly collect data from them.

10. INTERNATIONAL TRANSFERS

While we aim to store your data within the UK or EEA, if any processing occurs outside these regions, we ensure appropriate safeguards are in place.

11. CHANGES TO THIS POLICY

We review this policy regularly and will notify you via the App or email if we make material changes. The most recent version will always be available on our website and within the App.

12. CONTACT US

If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Data Protection Officer:

📍 Malpas Farm Shop, Beechcroft, Malpas, SY14 8JQ

📧 info@malpasfarmshop.co.uk

📞 01948 820 520

1.3. We are registered as a Data Controller with the Information Commissioner’s Office (ICO).

1.4. For privacy enquiries, contact:

• In writing: Data Protection Officer, Malpas Farm Shop, Beechcroft, Malpas, SY14 8JQ

• By email: info@malpasfarmshop.co.uk

• By phone: 01948 820 520